DVS

DVS

American footwear and clothing company DVS, now based in Orange County, California, was established in 1995 in Los Angeles by Tim Gavin and brothers Brian, Kevin and Mike Dunlap. Formerly part of Podium Distribution with brands such as Lakai Footwear and Matix, DVS filed for bankruptcy in 2012, but it soon resumed normal operations and is now looking better ever under the ownership of the Sequential Brands Group.

One of DVS’s first teamriders was Daewon Song, who remains with the company to this day having signed a new sponsorship deal in 2012. He has been joined by an all-star line-up of riders, including Torey Pudwill, Chico Brenes, Zack Wallin, Jon Nguyen, Marty Murawski, Flo Mirtain, Luis Tolentino and Brit Paul Shier.

Known for the great style and technical features of its products, DVS is also famous for the series of great promos and tour videos it has released since 2005’s Skate More. Among the most notable are European Vacation (2006), East Infection Tour and Boyz N The Hood (2007), Summer Bailout Package and Dudes Dudes Dudes (2008) and the 2011 collaboration with Almost featuring Song, New Year’s Dae.

In 2012, the DVS team embarked on tours of Detroit and Dallas, and in 2013 DVS riders also visited Brazil – the resultant videos DVS Does Detroit, Ill In Brazil and DVS Does Dallas continued the tradition of compulsive DVS tour videos. Also in 2013, Song released the ‘Daewon 13’, his thirteenth signature DVS shoe.

 

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