The National Skateboard Co Promo – March 2013
Dropping in March 2013, this promo pulled in 47k views across two video-hosting platforms despite being the first release from an independently-owned UK skate co whose initial ‘drop’ consisted of nothing more than anonymously posting branded shirts with no company name and a geometric logo to skater-owned shops across the UK. Mixing up VX 2000 purism with footage of dads resembling Santa smashing their £500 geggs into lamp posts, evidently struck a chord with the viewing public however, as these younglings generated as much hype as a TV chef getting throttled by her estranged husband for a week.
Online responses were almost uniformly positive with T.L.F of the skateboard.com.au forum moved to say, “This looks interesting, love anything with space monkey footage”, although fellow Aussies ‘Krang’ and ‘Jejehausen’ found themselves locked into the following argument:
Krang – “We probably wont ever even see this brand in australia. there are dozens of smaller brands like this in england and really the only one sold in australia is palace (if they are even still considered to be a smaller brand). im just psyched david mackey and neil smith got on something after blueprint turned to shit.”
To which the exalted Jejehausen responded, “what do you mean abut blueprint? its been relaunched with a ‘sick’ ‘new’ team and everything…
The rise of these ‘smaller’ brands everywhere is awesome, but I can’t see a lot of them doing much more than hanging on for a while if they dont really find an identity of their own.
not throwing in the towel for these guys after one clip, but less monkeys in space, and more englishmen in skate.”
I mean, seriously, who can argue with that level of critique?