Sidewalk Skateboarding » new balance | Sidewalk Skateboarding Magazine

Ben Nordberg ‘Interrogated’ interview from The Berrics.

Ryan — Tue, 14 May 2013 10:04:54 +0000

Hot on the heels of his solid Recruited section, Flip Skateboards am Ben Nordberg sits down with The Berrics for an ‘Interrogated’ style chat.

Click below to read what Ben thinks about swapping UK life for adulthood in The States, riding for Flip, filming at The Berrics and more…

Ben Nordberg gets ‘Recruited’ at The Berrics.

Ryan — Mon, 13 May 2013 08:28:37 +0000

Yep, Flip’s Ben Nordberg finally got his very own Recruited section from The Berrics, coming through with a solid three minute part packed with typically nonchalant B-Nords business.

Get watching below, featuring cameos from Curren Caples and Geoff Rowley…

New Balance Numeric intro video – Arto, Ladd, Brown and Karangelov.

Ryan — Fri, 03 May 2013 08:43:47 +0000

The first audio-visual transmission from the emerging New Balance Numeric crew is finally here, filmed and edited by none other that Russell Houghten and featuring Levi Brown, Tom Karangelov, Arto Saari and PJ Ladd.

More to follow? I would imagine so…

NB# Team Intro Video from New Balance Numeric on Vimeo.

PJ Ladd’s ‘Plan B Video’ teaser.

Ryan — Thu, 28 Mar 2013 07:59:58 +0000

It’s a seemingly never ending line in a Chinese dream-spot…

New Balance officially enters the skate shoe market.

Ryan — Tue, 11 Dec 2012 12:30:23 +0000

Read the release, gather your thoughts then join in the discussion on the Sidewalk Forum…

NEW BALANCE ENTERS SKATE FOOTWEAR MARKET THROUGH PARTNERSHIP WITH BLACK BOX DISTRIBUTION AND CREATIVE DIRECTION BY WESTLIFE.

Boston, MA – December 10, 2012 – Boston-based New Balance announced today that it will enter the skate footwear market through a license agreement with Black Box Distribution of Carlsbad, CA. Branded as New Balance Numeric® or NB#® Black Box will produce and market performance footwear and apparel for skateboarding. New Balance Numeric will combine the unique requirements of skateboarders with New Balance’s heritage of product excellence through comfort, fit, quality and technical materials.

“New Balance is proud to partner with Black Box on the New Balance Numeric skate footwear initiative,” says Rob DeMartini, President & CEO at New Balance. “As one of the most authentic and talented skate companies in the industry, Black Box offers industry knowledge and a strong commitment to skate specialty retailers that matches well with our 107-year-old tradition of delivering technical design-forward performance products for athletes.”

“I have always found the heritage and integrity of New Balance inspirational, therefore it’s truly an honor for Black Box to partner with New Balance on the New Balance Numeric project,” says Jamie Thomas, Black Box company founder and professional skateboarder.

New Balance Numeric will officially debut at the Agenda Trade show in Long Beach, California on January 4th, 2013 where team announcements and additional marketing plans will be revealed. New Balance Numeric will be available in the U.S. and Canada starting in July 2013 through specialty skateboard and action sports retailers only.

For the creative direction and design of New Balance Numeric, Black Box has partnered with Los Angeles based Westlife Distribution, to ensure the collection will bring a distinct new perspective to the skateboarding market.

“The vision for New Balance Numeric is to bring something unique to skateboarding. We combine the East Coast heritage and supreme workmanship of New Balance with the West Coast lifestyle and culture of Skateboarding,” says Michael Akira West, President & CEO at Westlife Distribution.

For additional information please see http://